Email Marketing Strategy & Campaign Development

  • Led email marketing strategy in direct collaboration with clients, including campaign objectives, audience segmentation, and messaging direction

  • Translated client goals and performance data into clear creative briefs for design teams

  • Oversaw campaign development from concept through deployment, incorporating testing and performance feedback

Role in the Below Email Campaigns

  • Developed campaign strategy with the client

  • Briefed design on creative direction and layout

  • Wrote all email copy

  • Selected imagery and provided art direction

  • Collaborated with designers through final execution

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Email Marketing Strategy & Campaign Development + Graphic Design

Role in the Below Email Campaigns

  • Developed campaign strategy with the client

  • Owned creative direction, copywriting, and graphic design

  • Designed and produced all email layouts and visual assets

  • Delivered final campaign-ready files

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