Thought Leadership

While working in eye-care marketing, I positioned myself as a thought leader, writing for professional audiences on how clinics could strengthen their marketing strategy and patient outreach.

My work was published in leading optometry and eye-care magazines, including front-page features, cover stories, and centerfold articles. I authored numerous pieces focused on practical, evidence-based marketing guidance tailored to the regulatory and professional realities of the eye-care industry.

These articles were written for practicing optometrists and industry professionals, translating marketing strategy into actionable insight for clinical settings.

Publications include the Canadian Journal of Optometry, Invision and Optical Prism.