Website Copy

• Translated technical and specialized subject matter into clear, accessible website copy for public audiences

• Worked with clients to understand brand voice, tone, and audience expectations

• Structured content to guide users intuitively through complex information

• Made intentional decision around button placement, calls to action, and content hierarchy

• Selected and positioned featured brands, visuals, and supporting elements to reinforce brand identity and credibility

• Navigated complex professional-services marketing rules, ensuring compliance with varying provincial and state regulations

• Ensured consistency between language, layout, and visual presentation across pages

• Balanced SEO considerations with brand voice and compliance requirements

• Developed clear page titles, headers, and content structure to support search visibility while maintaining brand voice